so i fundamentally believe that technology won't change humans that humans will take change technologies. the first has been about people trying to love things but over time people regulate back to things they care the most about and with one quick story thread last year i had our college interns coming and i do dinner with them at the end of the summer to get their feedback on the company thread last summer i asked them what patterns as a call student there were three patterns. one was the following through with things on twitter. second was that they were following more influential brands. "the new york times" is one of the things i talk about a lot and they are following just the high-level influence of people and the third thing is they are changing their personal profiles on the web. they don't want their personal profiles to be dictated by a giant social network that has all kind of information about them a lot of them have started to migrate information towards lincoln and other things where they wanted to have solid profiles of themselves. not to look for jobs but just to have th